Course Description

Social media, web, and text analytics are essential tools for extracting valuable insights from the vast amount of unstructured data generated online. This course delves into the techniques and methodologies used to analyze social media content, web data, and textual information, enabling organizations to understand consumer sentiment, track trends, and make informed decisions. This course delves into the realm of social media, web, and text analytics, providing participants with the tools and techniques to extract valuable insights from online data sources. Participants will learn how to analyze social media data to understand customer sentiment, track trends, and enhance marketing campaigns. Additionally, the course covers web scraping techniques to gather data from websites and text analytics methods to extract meaningful information from textual data. Through hands-on exercises and projects, participants will gain practical experience in applying social media, web, and text analytics to solve real-world business challenges.