Course Description

Retailing analytics involves the application of data analysis and statistical techniques to understand consumer behavior, optimize business processes, and drive strategic decision-making in the retail industry. This course provides an in-depth exploration of various analytical methods and tools tailored to the unique challenges and opportunities present in retail operations. Retailing Analytics focuses on leveraging data analytics to enhance retail operations and strategy. Participants will learn how to analyze customer behavior, optimize inventory management, and improve marketing strategies through data-driven insights. Topics covered include customer segmentation, sales forecasting, market basket analysis, and retail pricing optimization. Through case studies and real-world examples, participants will develop the skills needed to drive business growth and profitability in the retail sector using analytical techniques.