Course Description

E-commerce analytics involves the use of data analysis techniques to understand customer behavior, optimize website performance, and drive sales in online retail environments. This course provides insights into the unique challenges and opportunities presented by e-commerce platforms and explores how analytics can be leveraged to improve business outcomes. E-commerce Analytics explores the application of data analytics in the e-commerce industry to enhance customer experience, increase sales, and optimize business processes. Participants will learn how to analyze customer behavior, personalize product recommendations, and optimize pricing strategies using data-driven insights. Additionally, the course covers topics such as cart abandonment analysis, customer lifetime value prediction, and A/B testing for website optimization. Through hands-on projects and case studies, participants will gain the skills needed to leverage data analytics to drive growth and competitiveness in the e-commerce space.